The Banyan Tree assists companies in setting up a distribution network in India. The process involves identifying potential distributors in India depending on the nature of the products, the market conditions, the organization goals and the various distribution options available to recommend the most suited "go to market" strategy. To maximize reach in the market place we also look at the possibility to penetrate new or alternate channels of trade.

To identify 'best fit' channel partners we look at parameters such as existing product range, current customer base, financial and infrastructure strength, expertise, experience, location and above all the organization goals of the potential partner.

The Banyan Tree studies the current trade norms of credit, discount structures, trade margins, promotion schemes etc to recommend programs, policies and procedures that our client needs to have in place to service the channel effectively..