India is a country of varied
cultures and socio economic classes that is often misleading
to the investor, however those who look beyond this,
benefit from the huge potential that it has to offer.
Investors need the insight advantage into India in their
cross border initiatives.
The Banyan Tree provides this advantage to overseas
companies entering the Indian market, through a well
defined and planned
process under the India
Entry Program. The India Entry Program undertakes
market studies, product testing (under Indian environment
conditions), identifying sales and distribution networks,
transfer pricing, government policies and legislations
etc.
The India Entry Program
is designed, keeping in mind the Small and Medium enterprises
exploring the Indian Market. Enterprises from the Engineering
& Institutional product groups, Consumer goods,
Software and the Service Industry could benefit from
the Co-Pilot Program.
Success in India depends on
proper estimation of the countries potential, understanding
the geographical size & diversity of the market,
the time required to reach out to the market and the
infrastructure to support the system. What is required
is a long-term approach to the Indian market backed
by a well thought out plan supported by in-depth research.
The objective
of the Co-Pilot Program is four fold
To help organizations
understand India better in terms of the culture,
the market place, consumers, competition,
suppliers, government policies, legislations,taxation
the opportunities and risks through in-depth
market research, studying government policies
and interviewing domain experts.
To provide a road
map that would help organizations through
the entire process of establishing a base
in India. The Banyan Tree would draw out the
entire Business and the Marketing Plan keeping
in mind the client's goals and the market
dynamics.
To provide Marketing
support to our clients. Our team will identify,
interview, select and develop the distribution
network, conduct Public Relations activities,
develop marketing collaterals, direct mailing
and tele-marketing activity and any other
operational assistance that may be required.
To help organizations
reduce their time to market, resulting in
total cost reduction in their effort to build
their base in India
